Its been a hell of a year so far for data privacy. Apple has been launching broadsides at the ad-tech industry with each new big privacy feature unveiling. Google is playing catch-up promising that Android users will also soon be able to stop apps from tracking them across the internet. Then theres WhatsApp going on a global PR offensive after changes to its privacy policy elicited consumer backlash. nbspnbspnbspnbspnbsp.

Theres no doubt about it digital privacy is shaping up as the key tech battleground in 2021 and the years ahead. But how did this happen Wasn8217t digital privacy supposed to be dead and buried by now After all many tech CEOs and commentators have told us that a zero-privacy world was inevitable and that everyone should just get used to it. Until recently it would have been tough to argue that they were wrong.

Over the last 18 months events have conspired to accelerate this shift in public attitudes towards privacy from a niche concern to something much more fundamental and mainstream. In the process more people also began to see how privacy and security are inextricably linked.


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