Welcome to the WordPress 101 series. So far in this series we8217ve learned how to install a new WordPress theme plugins configure the homepage create navigation menus and so on. With this information we should be able to launch our website. It is now time to prepare our website for traffic analysis so that we can make better decisions and have a complete picture of what is going on with our website.

Search engines will begin delivering visitors to your website once it is operational and has high-quality content. As the amount of material on the website grows so does the number of visitors and engagement. For understanding where your visitors came from how much time spent on a particular page the links they clicked and a lot more deep information that can help create better user experience and deliver you better results.

If the website is an eCommerce store then the analytics system is a extremely useful as it can help increase sales. You can track campaigns on social media and track each of the campaign through analytics system like Google Analytics. .

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