Regulators and technology companies together have an unique opportunity to improve the privacy properties of online advertising. Improving privacy for everyone must remain the north star of efforts surrounding privacy preserving advertising and we welcome the recent moves by the UKs Competition Markets Authority to invite public comments on the recent voluntary commitments proposed by Google for its Chrome Privacy Sandbox initiative.
Googles commitments are a positive step forward and a sign of tangible progress in creating a higher baseline for privacy protections on the open web. Yet there remain ways in which the commitments can be made even stronger to promote competition and protect user privacy. In our submission we focus on three specific points of feedback.
First the CMA should work towards creating a high baseline of privacy protections and an even playing field for the open web. We strongly support binding commitments that would prohibit Google from self-preferencing when using the Chrome Privacy Sandbox technologies and from combining user data from certain sources for targeting or measuring digital ads on first and third party inventory. This approach provides a model for how regulators might protect both competition and privacy while allowing for innovation in the technology sector and we hope to see this followed by other dominant technology platforms as well.