When I joined Mozilla the organization had made the decision to pause Facebook advertising in light of the Cambridge Analytica privacy controversy. This was a decision that I understand but Im changing course.nbsp.
For Mozilla it boils down to this our mission requires that we empower everyone to protect themselves online not just the folks that are plugged in to the recent techlash. And a lot of the people that may need our tools the most spend a lot of time on Facebook and Instagram.nbsp.
So the question becomes can we reach folks on these platforms with our ads while staying true to Mozillas values I believe we can and it starts with being up front about what were doing.nbsp.
Online people are segmented into small groups in order to serve them up highly-targeted advertisements. This is called microtargeting. And it happens countless times a day on the platforms we use every day.